The 1-2 Punch!
Writing & Speaking to Advance Your Professional Practice
Presented by Ken Lizotte CMC
Professionals who write and publish articles and books, and speak regularly at conferences and business events, generate a magnetic pull for their expertise that raises them way above their competition. By practicing the “1-2 Punch,” you will transform yourself into a guru, a thoughtleader, an expert with an edge.
1-2 Punchers draw qualified prospects to seek them out (no more wondering where to find them!) … and they command the highest fees, dictate favorable terms and conditions, accept only to projects they enjoy, and eliminate business development peaks-and-valleys.
Attend this program to learn:
- how to publish articles in reputable business publications
- whether to self-publish your book or go looking for a publisher
- how to obtain speaking engagements with audiences in your target markets
- proven tips for writing well and speaking well
- leverage techniques so your 1-2 Punch generates referrals and new clients
- two additional punches to tie all your biz dev efforts together!
Chief Imaginative Officer (CIO) of emerson consulting group, our speaker Ken Lizotte CMC is author of six books, including The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time published by McGraw-Hill. His company has guided over 350 professional service firms since 1996 to achieve the elite status of “published thoughtleader.”
Ken is also a frequent keynoter and panelist who has been interviewed by the New York Times, Newsweek, CBS News, Fortune, Financial Times and National Public Radio. He is also co-founder of the National Writers Union, a workshop leader at Harvard, past president of IMC New England and a Certified Management Consultant (CMC). Currently Ken serves as pro bono president of the Board of Trustees of Thoreau Farm, the birthplace of Henry David Thoreau, located in Concord, Massachusetts.
Roundtable Details
Takes place from 9:45-10:30 following the regular meeting and is optional
Sales Basics Brush-Up for the Non-Sales Professional
All consultants are in sales, whether they want to be or not. Actually, everyone is in sales, not just all consultants, since the name of the business game is ‘win business’.
So how do you market yourself to win more business, when you love what you do, but you greatly dislike, even hate the idea of selling?
Perhaps you’re a bit of an introvert; skillful in your trade but hate to put yourself out there in a sales-y way. Good news – you don’t have to be sales-y to win at selling!
This Round Table discussion will give you a brush up on some basic sales tips and techniques to support your sales efforts, likely add some new knowledge that you never learned before, from new and old psychology of sales research, and add your wins and sales snafu recovery stories to a lively discussion.
Presented by: Denise Martin, Founder of You Simply Better
You Simple Better recognizes that you’re good just the way you are, but we can all use a little bit of help every now and then, especially in specific communication areas. Communication skill is our biggest asset, when done correctly, and our biggest liability when not. Good communication skills can make or break success. Coaching, training and workshops on a variety of communication skills is offered to enhance overall individual and team effectiveness.
The Facts...
The ACE regular meeting has networking, a buffet breakfast and a speaker. Guests are welcome.
Registrations are required by September 15, 2015. If you want to be included on the registration list at the meeting then you need to register by the due date.
You can pay online by credit card (Visa, MasterCard or Discover NOT AMERICAN EXPRESS!) or mail a check to:
ACE
110 Marginal Way #142
Portland ME 04101
If you are mailing a check, please register here so the system can track the registrants for us. Thanks!
Members: the $22 fee only works if you pay in advance. At the door, it is $28.
Cancellation - the meeting will be cancelled if Portland Schools are cancelled.
