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MAME Presents: Make Digital Marketing Work for You!

  • September 29, 2021
  • November 10, 2021
  • Virtual

Knowledge is Power- Make Digital Marketing Work for You!

9/29/21 - 11/10/21

A new Webinar Series provided by the Manufacturers Association of Maine (MAME) and co-presented by ACE member Karla Doremus-Tranfield

Successful digital marketing is more than just clicking through the options on a Facebook or Google ad campaign and hoping for more sales. Using a fictionalized case study, Karla and Joy-El demonstrate how to design campaigns that use readily available data sources to address business objectives and return key learnings for future campaigns. This series of 4 half-hour sessions will cover the subjects listed below.

Click the Titles to Register:
 
Session 1: What’s the Problem?
Wednesday 9/29/21, 9:30-10:00 AM
How to define your campaign, in our case identifying your high-value customer.
 
Session 2: Where’s the Data?
Wednesday 10/13/21, 9:30-10:00 AM
Using your data to target your campaign, in our case distinguishing your high-value customer.
 
Session 3: Pressing Go!
Wednesday 10/27/21, 9:30-10:00 AM
How to design & launch your campaign, in our case to convert new high-value leads into prospects.

Session 4: Feel the Power! Visualize, interpret, and act on your data.
Wednesday 11/10/21, 9:30-10:00 AM
How to design next steps from campaign insights, in our case moving the high-value prospects along the sales cycle.

Meet the Presenters:

Karla Doremus-Tranfield is a marketing and business management consultant with corporate and startup experience in B2B chemical manufacturing industries. Through her company (KDT Business Strategies), her participation in MAME’s Business Growth Services Network, and her mentorship at the Maine Center for Entrepreneurs and CleanTech Open, she shares her expertise in product and market development, revenue generation, and data-driven decision-making. Karla is committed to helping manufacturers communicate their specific value to their customer base. Karla is a member of ACE.

Dr. Joy-El Talbot enjoys using her scientific, statistical, and coding skills to help small businesses and researchers answer data-related questions. Through her consulting company (Iris Data Solutions), she has helped companies predict which products will be in demand based on historic customer behaviors and gain efficiencies through custom data tools. She has helped isolate and measure the impact of multi-channel advertising in large, dynamic corporations. As a Professor at the Roux Institute, she is training the next generation of data analysts in the nuances of data visualization and statistical modeling.



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