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If you're using a website, a newsletter, or handouts to promote your business, this workshop is for you. Effective writing for business finds the balance between understanding the value offered by the company/product/service you are promoting and the way that your prospective audience will absorb what you've written. In this interactive workshop, we will discuss and explore how to consider the reading styles of your audience when you write. We will talk about power words, transitions, CTAs, and how the medium plays a role. Bring your pencils. We'll work through it together.
We will also include a special introduction by Peter Van Allen, Editor at Mainebiz. Peter will provide helpful tips to have effective content for Mainebiz articles.
About Our Speakers:
Creating successful solutions to clients’ problems is what makes Paula Mahony tick. Paula has built a reputation for creating interesting and yet ever-so-simple concepts that deliver incredible results. A bit of a rogue marketer, she specializes in envisioning new approaches and unique solutions. In her corporate life, her strength was her ability to build collaborative teams. As a business owner, she translates that strength into teams with one clear goal: client success.
linkedin.com/in/paulamahony
Peter Van Allen has more than three decades of experience as a business journalist, working for a range of media companies. Peter is currently the Editor at Mainebiz.
linkedin.com/in/peter-van-allen-b0011b6
This meeting will be held via Zoom.
ALSO NOTE THE NEW TIME AND DAY FOR THE MONTHLY ACE PROGRAM - SEPTEMBER 19th at 10:00
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