Demonstrating Thought Leadership Through Writing

Description

Deborah McKew, Director of Communications and Publications at the Biodiversity Research Institute, will discuss her experience developing the Institute's communications program and establishing its director and staff as thought leaders in wildlife research and science communications. Participants will learn which qualities a thought leader must demonstrate; how to put those qualities to work in the process of shaping the direction of their industry; how to identify the outlets they need to reach different audiences. The presentation wraps up with a case study to illustrate all of the above.

Our Presenter and our panel

Deborah is a science journalist, editor, desktop publisher, marketing communications specialist, and teacher. She has implemented national and international media campaigns resulting in coverage in high-profile outlets such as The New York Times, The Wall Street Journal, Boston Globe, Audubon Magazine, The Guardian, Huffington Post, CBS News, and National Public Radio. She holds an M.S. in Science Journalism from the College of Communication at Boston University, a B.A.in English/Biology from Mount Holyoke College, and completed the
Radcliffe Publishing Procedures Course at Radcliffe College. She has edited and produced more than 10 books as well as numerous scientific communications.

Following her presentation, Deborah will be joined by two panelists, ACE members Francis Eberle, Ph.D. of Price Associates and Crystal Cole of Ledgewater Consulting. Both will share their publication experience. Francis coaches leaders and their teams how to increase employee engagement and productivity. He is the author of Connected
Leadership: Engage your Workforce to Lead Themselves, and other publications, and a frequent speaker. Crystal is a business strategist and writer who has written two fiction novels, four family memoirs, and edited several manuscripts. She teaches writing through Wells/Ogunquit Adult Ed and the Kennebunk Senior Center.
All three panelists will answer attendee questions.

The Facts...